Brand Strategy | Concept Presentation | Creative Direction | Casting | Art Direction | Graphic Design | Production Supervision
Platinum is well worth the higher price point for the engagement buyer and is superior to white gold. The strongest precious metal shines in DTC pint featured in Architectural Digest and Vogue Magazine.
The best jewelry designers create engagement rings using only platinum for its beauty and strength. Print advertising in women’s magazines poses “which platinum?” not “if platinum. In men’s magazines, help is on the way.
Established in 1931, GIA is the world’s foremost authority on diamonds, colored stones, and pearls. A public benefit, nonprofit institute, GIA is the leading source of knowledge, standards, and education in gems and jewelry. This first-ever advertising initiative promotes global service to the gemologist trade.
Mentor launches its next-generation sculpting wand featuring an exclusive lysonix technology for finer control. The precise but gentle body contouring technique is expressed in the identity design and reflected in the adjacent nude. Branding, collateral, and advertising targeting both potential patients and the aesthetic medicine community. New Beauty Magazine. Agency, The Shand Group.
“Always with Heart and Mind.” The 2021 print advertising campaign celebrates the local culture on the back covers of major print and digital programs. Sarasota Ballet, Sarasota Opera.
Mentor launches its proprietary, next-generation, non-animal-based hyaluronic acid dermal filler products in Europe. Product, ancillary product, and ingredient branding. Branding, primary and secondary package design, and advertising to physicians. Agency, The Shand Group.
Outdoor campaign for luxury shopping destination in Costa Mesa, California features original images, casting, and art direction for each brand.